Ross O’Suilleabhain BBS Hons. (Mgt) MIPAV MMCEPI – Chief Executive Officer (CEO) and Director

Ross purchased the company with Sinead in mid 2023, and was appointed Chief Executive Officer (CEO) and Director following this. Ross has worked closely with Herman White since joining its sister company Herman’s, in 2016, where he is an associate director, and he has helped shape and manage the vision of Herman’s. Before joining Herman’s he worked for Adams Auctioneers in St. Stephens Green, as well as this he built experience dealing with Sotheby’s and Bonhams, helping him grow his knowledge in his specialist fields.

Ross has specialist expertise in the areas of Valuation and Estate Management, he has conducted some of the largest commissioned valuations in the history of the state, and he is particularly experienced in the areas of Estate Probate valuations (Contents).
Ross has a particular interests in the global auction market, and is continually looking to help shape the future of auctions in Ireland. He also has an interest is evolving the property market, and wants to use his knowledge to help shape and manage the vision of Herman White with Sinead into the future, with a particular focus on the company’s offering to its clients and the market as a whole.

He holds an honours degree in business management, a certificate in Fine and Decorative Arts from the Institute of professional Auctioneers and Valuers and he studied Antiques Forgeries, Fraud and Trafficking with the University of Glasgow. Ross is a PRSA licenced auctioneer, and a member of the Institute of Professional Auctioneers and Valuers (IPAV).

Sinead Kearns AssocSCSI AssocRICS, MIPAV MMCEPI – Chief Operating Officer (COO), Director, Head of Property Management, Senior Property Management Negotiator

Sinead joined the company in December 2009, and was appointed Office Manager in 2014.  Before joining the company she worked for Anne Lait Auctioneers & Valuers Ltd in Rathnew, Co Wicklow, where she completed the Higher Certificate in Property Studies through the IAVI and DIT Bolton Street.   She then became a sales negotiator with Anne Lait Auctioneers & Valuers Ltd and later joined the team at Herman Whites.

In 2009 she became a member of the Irish Auctioneers & Valuers Institute and continued on her membership when the IAVI changed to the Society of Chartered Surveyors Ireland and the Royal Institution of Chartered Surveyors.  In March 2022 she became a member of the Institute of Professional Auctioneers and Valuers.  With over 17 years’ experience in the industry, Sinead has particular interests in the letting and management of residential and commercial properties and project management of property refurbishment. In mid 2023, she purchased the company with Ross, and was appointed Chief Operating Officer and Director.

As a COO of Herman White’s, Sinead continues to shape and manage the vision of the firm and as well as the legacy established by David E. St. C. Herman and Charles G. White.

Rory Crerar – Head Of Sales, Senior Sales Negotiator

Rory started work in October 1977. Qualified in May 1980. Worked in Commercial Department , Keane Mahony Smith, ‘77 – ‘78, moved to Fine Art Department, resident Auctioneer and Fine Art Consultant ‘79 – ’83.

Moved to Jackson Stops & Mc Cabe, was responsible for residential sales and Fine Art Auctions ( on premises ) . Set up Jackson Stops Rathgar 1988 together with Maurice Mc Donagh, general practice where I started to do bank valuations and other valuations. Set up consultancy with South Dublin County Council in 1993 in an effort to purchase properties for housing list, in 10 years we purchased  c.2,000 houses.

Left Jackson Stops in 1998 and spent 19 years with Orchard Properties doing mainly valuations and residential sales, some commercial sales .In addition set up expert witness practise mainly for court work.

In recent years 2017 made move to Herman White Estates where I carry out valuations and do residential and commercial sales and lettings valuations, I am Red Book registered Valuer.

Orla Murphy – Head of Finance

Meet Orla Murphy, FCCA, a beacon of expertise as Herman White Estates’ Financial Controller. With a distinguished career spanning over two decades in financial services, Orla brings a wealth of knowledge and insight to the realm of real estate. As a qualified accountant, she has been an invaluable asset to the company for over four years, showcasing her proficiency in navigating the intricate landscape of financial management within the real estate sector. Orla’s profound understanding of the financial intricacies involved in property management, lettings, and sales is unparalleled, making her an indispensable leader in her field. With her unwavering dedication and passion for excellence, Orla continues to elevate Herman White Estates to new heights, ensuring financial success and stability with every endeavour.

Marta Zielinska – Administrator & Receptionist

Introducing Marta Zielinska, a cherished addition to the Herman White family since February 2024. Marta personifies dedication, loyalty, and trustworthiness, qualities that have quickly solidified her as a valued team member. Excelling in her day-to-day responsibilities with unwavering professionalism, Marta’s journey to Herman White has been marked by her diverse career experiences. Previously serving as a quality analyst for the YouTube Kids project, she later transitioned to an administrative role within an interior design company. However, Marta’s evolving interests ultimately led her to the dynamic world of real estate, where she found her place at Herman White. With her infectious positive energy, Marta uplifts those around her, infusing the workplace with a vibrant and motivating atmosphere.

Robert Murray – Executive Assistant & Property Coordinator

Robert joined our team in October 2024, bringing over a year of valuable experience in residential sales & lettings. His strong work ethic and dedication make him a standout in the property industry, always striving to provide the highest level of service to his clients.

Passionate about the property market, Robert’s commitment goes beyond his role – he’s constantly learning and enhancing his real estate expertise to better serve his clients. With a long-term vision for a thriving career in property, Robert is excited to keep growing and contributing to our team’s success.

We’re proud to have Robert with us as he helps our clients find their ideal homes and investment opportunities!

Emma Bardon – Executive Assistant & Property Coordinator

Emma joined us in April 2025 and has already brought incredible energy to the office — she’s passionate, enthusiastic, and always eager to learn and grow in her role.

What truly sets Emma apart is her natural kindness and her willingness to go the extra mile for both colleagues and clients. She thrives in a team environment and values building strong, positive relationships, making her a perfect fit for our culture.

Outside of work, Emma enjoys staying active through sports and spending quality time with friends and family — a balance that keeps her grounded, motivated, and full of drive.